Wednesday, August 19, 2009

The Gap Jeans Fit Challenge

This week, the Gap introduced their 1969 Premium Jeans in one of the most splashy product launches in recent memory. There were full page ads in the paper, large spreads in the glossies and the Internet was in full buzz. We started wondering, could the Gap jeans really deliver?

The full line features 12 core fits for women and men ranging in hues from the darkest ink to light, distressed finishes and different rises. Oh, and all the styles are under $70. Sure beats the $250 options that fill the shelves at our local denim bar. But will they fit?

To find out we enlisted four Gap testers and let them take the new jeans for a spin around the dressing room. Click on the image below to read what they had to say:



We think it's remarkable that even half our testers ended up taking home a new pair of jeans. This was a tough crowed but the success of the Gap jeans is evident. The skinny jean is just about sold out nation wide and a sales person confided that she has never seen such traffic in the store outside of the holiday season. Not only are customers buying jeans but also picking up tops and tees to go with them.

Now that it Gap has their jeans on the right track they should consider giving their stores a make-over. The fitting rooms at our local Gap were a bit smelly and the overall store appearance was a bit overcrowded. Customer service is also a key element, which could have lead to a sale in the case of Paige Turner.

Waiting for the Mad-Spy deal? Ending Thursday, Gap is offering $20 off any style from their Premium Jean line. If you can't get to a fitting room tomorrow just wait for the next promo. There's sure to be another discount coming soon.

7 comments:

Anonymous said...

The price is nice but I don't see Gap jeans being replaced with J brand, James and 7's on my shelf any day.

But I will still go check them out and I also saw Banana Republic's new jeans ads they look nicer than the gap.

Maria said...

I tried on a bunch yesterday at my local Gap. I do like the jeans, but find the pockets are just a bit too large..bringing unwanted attention to my big a**.
They are similar to my J Brand Jeans..but the J Brand are more flattering.

Anonymous said...

in nyc, you can get a whole range of "premium" denims for under $70 at sample sales! see, e.g., barney's warehouse sale going on now.

Anonymous said...

I bought a pair of J brand jeans and like them very much. I bought a pair of the Gap sexy boot cut and they fit like a glove, the fabric is much better then J brand and the wash is better. I bought 3 and got one free! LLOOVVEE these Gap jeans. Be warned. They are meant to fit skinny girls. Also, they come in petite and tall.

Anonymous said...

Taiwan's flooding caused by the disaster, let us love to play together to help those in need of help, and now you need to do is click on any one keyword for each link will be sponsored by the NT one dollar, let us work together to create world peace ~ thank you!

台灣這次受到洪水侵襲造成巨大災難,讓我們發揮愛心一起幫助這些需要幫助的人,現在你只要每點擊任何一個關鍵字連結,將會得到新台幣一元的贊助,讓我們一起共同創造世界和平~感謝您!

旅遊 法拍屋 服飾
婦產科 大陸外籍新娘 新娘
納豆保健食品 瑜珈教室
彌月蛋糕 汽車旅館MOTEL 台中住宿
清潔公司 法拍屋 看護
隔熱紙 seo 網路行銷
整形外科 看護 整形
室內設計 系統傢俱 網頁設計
柴犬 哈士奇 網頁設計
防爆工具 瑜珈 機票

Designer Studio said...

Interesting!

The latest fashion trend in apparels today is the skinny jeans that give you a lean look. However, if you are unable to get into those, you would also be happy to put on those wide legged pants or trousers that are also hot with the fashionistas. When worn with a short narrow top and a slim fit jacket along with high heel shoes, this combination would look cool and give you that much longed for lean look.

Try it out this season!

Anonymous said...

Hi there : )
Shopping on the web or in-store? which do you prefer? actually wondering lol.. i prefer in-store just because i hate waiting it to arrive!
Thanks
Emma