Fashion Week: Dennis Basso

Dennis Basso is a quintessential New York garmento. He loves fashion, loves making women look beautiful and loves the process of constructing gorgeous fashion. If you have the chance, go inside the Madison Avenue store he is likely to be there helping customers get exactly the right fit. And don't be surprised if he offers you a piece of cheese cake too.

Dennis Basso 2010

Who is the customer: Women with 10 carats on their finger. That's carat with a C, not a K.

Why buy: You're going to the Cannes Film Festival, the Met Ball or you love to dress up



What to buy: We are crushing on this water color floral gown.

Bypass: Jeans. These dresses make you want to dress up every day of the week.

Contribution to fashion: Dennis is a furrier by trade but these dresses remind us of Oscar de la Renta. Don't be surprised to see these looks showing up on red carpets throughout award season.