Tuesday, January 5, 2010

A Better Mickey

Before our cartoon tears hit the proverbial floor, Racked followed up our story about the Disney store closing with a report about the new store. The new location will take over part of the Virgin Megastore space on Broadway between 45th and 46th Streets.

The new 25,000 square foot retail space will feature technological advancements inspired by Steve Jobs, including a new theater, where visitors can see Disney movies, TV and publishing in a “new way,” according to Crain's.

The Times Square Disney Store will be operated by Disney Consumer Products, unlike the former Fifth Avenue store, which was operated by Disney Parks and Resorts. This means that the costume that you're 5-year-old picks out will likely cost under $50 and the merchandise will resemble what would be expected at a suburban mall store.

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