Tuesday, February 23, 2010

Retail Therapy: Lauren Ezersky

There are so many reasons to love fashion- the beautiful colors, the sensual fabrics, the creative designs and, of course, the electrifying personalities. Lauren Ezersky one of those notorious fashion characters. Her strong Yonkers accent, white streaked hair and black uniform are just an accessory to her ability to personify a pain pair of black leggings into a high art form.

Lauren has been a front row fixture at fashion shows for as long as we can remember.
She hosted the show, “Behind the Velvet Ropes," which ran on the Style Channel for eight years and wrote a column for Paper magazine for a decade. Lauren is currently a fashion expert for BetterTV.com, works for the fashion site Vevant and is a strong supporter of the North Shore Animal League.

Here’s a little insight as to the things that drive Lauren Ezersky when she’s not interrogating fashion designers and models, and is in fact, indulging herself.



What's your most prized "deal?”

An Azzedine Alaia coat I found at Barneys. It started off at $7000 and I think I paid $2500. It wasn’t cheap but it was a great deal. When I found it and I know I had to get it. It was a big deal. I wear it a lot. In fact, I almost sleep in it.

Biggest regret that you didn't purchase?

I can’t remember the specifics but I remember there was something on sale and I didn’t get it. When I went back it was gone. It must have been a black dress. Everything is always black.

This season you are looking for...
Something really different. Something that I don’t already have. I am into jewelry right now. You can wear the same dress and just change the jewelry to make it look different. Then if you get desperate you can always sell it.

What's your number one shopping tip?

My number one tip is to make friends with a sales person. That’s the best thing. When you don’t want to play full price a good sales person will snatch an item for you and put it in the back until it gets marked down. If they can’t do that they will keep an eye on the item and give you a call when it goes on sale.

Oh, don’t shop with a friend they are distracting.

What's your biggest weakness?

When I see something I love, I have to have it. I end up spending money when I shouldn’t and can’t afford it. Buy now, pay later. It’s a disaster.

Is there an item for which a shopper should never mind paying full price?
Something that you have to have. When there’s only one in your size, it’s going to be gone by the time it goes on sale. Buy it and think about it.

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