Monday, February 22, 2010

Sonia Rykiel Pour H&M

The Sonia Rykiel line for H&M only hit racks on Saturday but most New York stores are almost sold out. Today we stopped by H&M's 86th Street location to see what knits were left in the wake of this weekend's madness.

We were surprised to find that there was very little inventory considering how long the Sonia Rykiel lingerie line hung around. A man dismantling one of the Sonia Rykiel displays told us that all the children's clothing was sold out within hours and he thinks this may be the best selling collaboration H&M has ever done. (Yes, that would make it better than Jimmy Choo.)



So what can you still buy from the Queen of Knits? We found three horizontal striped dresses, two pink rhinestone sweaters, about a dozen jumpsuits, several black asymmetrical knit dresses and a couple hot pink knit dresses. In the accessories department there are still lots of bangles, belts, scarves, barrets and shoes. We were even able to find a few Sonia Rykiel dolls behind the counter. Click here to go through a full set of pictures.

Stake out the cashier if you have a hankering to get your hands on Coco Rykiel's designs. Those who overbought over the weekend are coming back in full force to get their money back. Also, the second inside display (shown above) is coming down at 2:15pm today and the window's merchandise is being swapped out at 10:00am tomorrow. The display sizes are small and extra small and the kid's are wearing two to four-year sizes.

You know what you have to do!

No comments: