Thursday, April 22, 2010

Beauty Therapy: Jenn Falik

Jenn Falik usually has the first and last word when it comes to beauty products. She is a permanent fixture on The View, the Today Show, The Rachael Ray Show, E! News and Tyra Banks. She is warm and reassuring, just like a BFF.

As a matter of fact, Jenn just started sharing her expertise on an web series called “Beauty BFF,” which is as addictive as a new lip gloss. You can check out her in-depth beauty analysis here but we are preoccupied with the Saks, Bergdorf and Bendel's beauty events and needed navigation assistance.

Shopping for the beast deal is our job: At the beauty counter, Saks is offering 10% off, Bendel's 20% and Bergdorf's 25% off $100. The winner is obvious but what to buy is not. If only department stores offered a beauty concierge to assist customers across the brands!

For our immediate needs we enlisted Jenn's help. Below are a few of her pointers-- what are yours?

When did cosmetics start regularly going on sale?
It used to be that beauty products never went on sale. Cosmetic companies used to offer special incentives like, a gift with purchase. People started to realize that they didn't ever really use those value sets and it really wasn't any value. It's only been in the past 16-months that department stores and cosmetic stores like Sephora, started to offer big discounts to entice customers. Now everyone knows to wait for a discount.

What are some good items to buy for Spring?
First you want to make sure your moisturiser has an SPF. Next, I would suggest brightening your lips with a bright pink gloss. I am obsessed with NARS Easy Lover and Tarte's bright pink lip stain with Muse lip liner.

What are some of the new popular scents for Spring?
Balenciaga's Paris, Oriens from Van Cleef & Arpels, Dior's Hypnotic Poison and Chloe by Chloe are very popular. I try to force myself into a signature scent each season to stop myself from buying everything. There are so many great scents out there that it's sometimes hard to resist.

What products do you splurge on and where do you cut corners?
A lot of that depends on what you care about. Makeup remover and face wash from the drug store is very similar to what you find in the department stores. You can definitely find good lipstick in a drugstore but if you're carrying a nice bag and nice wallet, why not also a nice lip gloss. It just makes you feel better.


Anonymous said...

Bergdorf has been having a discount on make up for years. Actually when I first moved to new york ~4 years ago I remember Bergdorf would create an event around their make-up discount ($25 off $100).

You would go on a certain night and there would be cocktails and appetizers and tons of staff trying to give you free makeovers.

I would always leave buzzed, full, wearing way too much makeup and carrying a bag of discounted goodies.

Lila Delilah said...

You are right!

I forgot all about those. Then they turned into gift cards and i lost interest.

Anonymous said...

When you go into the store they still just take $25 off a purchase of $100 or more. You only get the gift cards when you shop online.