Wednesday, April 21, 2010

Louis Vuitton Customers Read Discount



It's well known that companies use subliminal messages to entice customers but a Louis Vuitton optical illusion is giving web surfers an Earth Day delight.

Shoppers of the luxury house's website are mistakenly reading that Louis Vuitton is discounting all web sales 10% for Earth Day. After further inspection the text clearly states that a portion of sales will be donated to Global Green USA.

Believing our own eyes might be going senior we enlisted the peepers of several volunteers and asked them to read the top line of image out loud. Every participant digested the text as saying, Louis Vuitton is offering an Earth Day discount. Most readers needed to read the full text at least three times until they understood the meaning correctly.

Do you think this Earth Day illusion is intentional or unintentional?

Oh, and for the record, Louis Vuitton hosted a similar promotion last year but 15% of sales were donated to The Climate Project.

10 comments:

Anonymous said...

The message is quite clear..the text, in no way, implies a 10% discount even upon first glance.

Sounds like a reading comprehension problem.

Anonymous said...

An individual would have to be quite stupid to think that means 10% off.....unless they can't read. It does clearly say it is a 10% donation. Plus, we all know LV does not do sales/discounts

Anonymous said...

Yes, when glancing through sales materials from stores ones eyes would assume they read "10% off"

The fact that LV never has sales means they should have worded this differently because now it just reminds us that "Yes, they never have sales. Grr"

As for the "Stupid" comment. Come on, are names really called for? Guess you're having a bad day.

Anonymous said...

Everybody wants to get nasty nowadays. Completely unnecessary.

Anonymous said...

Everybody wants to get nasty nowadays. Completely unnecessary.

Anonymous said...

I wasn't trying to be nasty and I wasn't having a bad day. I just don't see how one could possibly think a 10% donation meant 10% off unless, like the poster above me said, they have a reading comprehension problem.

Anonymous said...

I wasn't trying to be nasty and I wasn't having a bad day. I just don't see how one could possibly think a 10% donation meant 10% off unless, like the poster above me said, they have a reading comprehension problem.

Anonymous said...

i think it's done on purpose and a very clever marketing scheme. most ppl at first glance will read 10% off, but will quickly realize that they're reading it incorrectly. i know i did, both last year and this year.

most ppl skim when they're reading things, esp ads like this, which makes it easy for someone to misinterpret. ppl don't really read signs/ads carefully unless it's something that interests them.

Anonymous said...

to the poster above, i don't have a reading comprehension problem. i'm quite well educated and i frankly don't have the time to read a sign fully and carefully, regardless how short it is. i usually skim and if it interests me, i'll read it again. if skimming means i misinterpret, then i misinterpret, not because i'm stupid or can't read.

Anonymous said...

As for the one who said we are "stupid," I'm not going to call you a name but you should be able to see that, that ad was intentionally created to appear as a discount to get your attention.