Nothing quenches a Summer thirst better than a simple dress. Finding the perfect "simple" dress is not always so easy, as it must be flattering, chic and keep you cool but not expose too much.
This Summer, Prada has launched a collection of print dresses that fit all our criteria and are quite affordable, well at least for Prada. The dresses are inspired by a 50s vintage style and come in fabrics ranging from cotton to silk. The prints, many of which are vintage icons, vary from geometric hexagons to over sized florals. Prices range from about $750 to $850.
In addition to the retro shifts, the series includes print ballet flats, print chain handbags and print beach bags. The collection wasn't due out until mid-May, but the dresses and beach bags (under $1000) are already in stores and selling faster than a designer collaboration for H&M.
Unlike most of Prada's clothing, these dresses run generous in size and are more flattering when filled by a curvy silhouette. The look of the dress can easily be changed by swapping a thick belt for one that is thin, substituting a heel for the ballerina flat or replacing the beach bag for the chain bag or a more simple handbag. The possibilities are as endless as a summer day. Now, that's what we call a perfect but simple dress. That's one down, nine to go.
Contact: Ana 212-327-4200 (Madison)
Kevin 212-334-8888 (SoHo)