Coming Soon: Milly

We may be seeing a lot more cute dresses on Madison Avenue. Our real estate spies tell us that Milly has just inked a deal to take over part of the former Sharper Image space at 900 Madison Avenue, between 72nd and 73rd Street.

A spokes person for Milly declined to comment but it has been previously reported that the New York-based company has been shopping for boutique space. The brand currently has one store in Tokyo, which opened in 2009.



Michelle "Milly" Smith and Andrew Oshrin started Milly in 2000. Prior to starting Milly, Michelle lived in Paris and worked for the likes of Hermes, Vuitton and Dior. Her designs tend to span the generations and can be found in the closet of a high school senior closet as well as socialite's wardrobe room.

Sharper Image vacated the desirable location in 2007 and filed for bankruptcy in 2008. Despite the attractive 45 feet of Madison Avenue frontage the space remained vacant because it remained expensive despite the downward shift in local real estate.