Sunday, September 12, 2010

Fashion Week: Tadashi Shoji

Tadashi is a Japanese designer who started his career as a celebrity costume designer. His namesake collection specializes in affordable special occasion dresses, which are carried in Bloomingdale's, Macy's, Saks Fifth Avenue, Neiman Marcus & Nordstrom.

Tadashi Shoji Spring 2011

Who is the customer: Women seeking affordable special occasion dresses

Why buy: Tadashi makes an affordable collection that is absolutely gorgeous. The detail on the clothes are mind blowing. Expect to be the hit of the party if you wear any of his dresses. "Oohs" and "Aaahs" are free with purchase.



What to buy: Any dress with rosettes! The purple dress was definetly the most sought after by the crowd.

Overall contribution to fashion: Tadashi is able to produce affordable gowns that don't turn to rags when the clock strikes midnight.

Reporting and photos by Erin Jeen.



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