We mentioned that we were going to take our shopping prowess on the road and today we went through a tunnel and over a bridge to get to Brooklyn. Instead of hitting the obvious fashionista choices we decided to track down fashion that's a bit smaller and harder to come by in Manhattan: Discounted kids clothing!
Diva, is buried amongst discount stores like Amazing Savings and Family Dollar, but is one of the most upscale children's stores we've ever seen. Diva carries brands like Simonetta, Il Gufo, Sonia Rykiel and Val Max at a fraction of Manhattan boutique prices. Those brands are like the Chanel, Valentino and Lanvin of kid's wear. And the prices aren't much less considering a child can wear an outfit for two years, at most.
In order to make room for the cruise collection, Diva is hosting a sale with markdowns ranging 50% t0 70% off their already discounted prices. A $800 Il Gufo wool coat was reduced to under $200 and a matching cashmere sweater and skirt set was $115 from $475. A Val Max cashmere and sequined skirt ensemble was $85 from $500. Try to find that at Spring Flowers or Magic Windows.
We know you can find dribs and drabs of these brands throughout the city, but this is the only store with full collections and discounts that can't be beat. Sizes and styles are starting to run thin but kid's clothing is not as trend obsessed as adult fashion. So thinking a year or two ahead is never a fashion faux pas.
1409 Avenue M