Sunday, March 13, 2011

TJ Maxx Runway Collection

For the longest time we thought of TJ Maxx as a resource for discount Apple accessories and children's story books. It wasn't until a recent trip to Miami that we fell upon a treasure trove of designer discount merchandise. We found Fendi and Valentino bags, Prada shoes and Missoni knit sweaters.

We knew we needed to the bottom of the mysterious uber-designer TJ Maxx finds. After a few phone calls we were connected with Sonya Cosentini, a style expert for the discount chain. Turns out the story is much like stores' commercials: There's a designer with overstock merchandise or returns and TJ Maxx is there to snatch up the off-the-runway looks at a fraction of their retail price.

What we witnessed in Miami, however, was different than the Juicy Couture and Eli Tahari we find at most of TJ Maxx stores. There was an entire luxury department delineated by purple and black signage within a department called Runway. According to Sonya, there are only 50 TJ Maxx stores with Runway departments in the country.



With in Manhattan, the Columbus Village TJ Maxx (at Columbus and 101st Street) is the only location that has a specific designer Runway department. Sonya adds that all TJ Maxx stores do have an assortment of designer labels and don't have the department broken out because of space constraints. "You have to be on the lookout for merchandise with black and purple tags that are dispersed throughout the entire store," she says.

In the name of "research" we made a few calls to TJ Maxx stores with runway collections. We couldn't believe what we were able to find: a Bottega Veneta overnight bag for $1200, a Helmut Lange tank for $40, Prada and Manolo shoes for $200, Fendi totes for $800 and a Valentino bag for $700.

Going forward, we are going to spend a lot less time playing with the Apple accessories at TJ Maxx and a lot more time searching out purple tags. Have you found any interesting merchandise while shopping at TJ Maxx. Tell everyone about your finds in the comment section below. We can't wait to drool!

12 comments:

Anonymous said...

Which TJ Maxx location in Miami?

Anonymous said...

i found a badgley mischka floor-length gown for $80 in the cambridge, mass 'runway' section.

Nichelle said...

I've been shopping the Runway at TJMaxx for years...2 years ago I scored an $800 Moschino dress for $199 - #winning! ;)

Anonymous said...

Is that picture from the Miami store?

MOSHE said...

I have know about this for over 5 years! Love TjMaxx Runaway...bought a D&G jean skirt for $50.

On a side note, K&G store next to grand central (42nd and Lex) has a lot of designer clothing (Missoni, D&G, Chloe, a little Balanciega.) They were not able to sell it, so since January they have been slashing prices. On my recent trip I bought 5 Missoni sweaters for $40 each and dresses for $100. I bought a beautiful blue silk top by Balienciga for $50! Sometimes the get new shipments from other K&G stores that are unable to sell. I think its almost over because there is alot less merchanidise. They also have men's clothing.

Anonymous said...

Kate Spade Belinda Boots... Bought them uber cheap, while they were still in Saks for $600.00!

ali said...

I found Jimmy Choo red pumps there for $164! (101 and Columbus)
Here is my story: http://threeinchheels.com/2009/12/09/jimmy-choos-at-tjmaxx/

Samual said...

Wow, its really fantastic. One of the most effective ways to promote products within a retail store is by utilizing point of purchase displays.

Anonymous said...

I found a Celine Mini Luggage for $999 before tax at the NYC Chelsea location last fall. Never saw anything like it there again, but it's one of my best steals ever!

Anonymous said...

I have been to 2 different locations with a Runway selection: Palm Beach & Philly on the Main Line. They are fabulous however I didn't think the prices were that much lower than the outlet stores at Woodbury Commons. Every brand sold at TJ Maxx has an outlet store with similar merchandise & price points.

Anonymous said...

I found a large Gucci lavender trim gg tote for 650. Cincinnati tjmaxx.

Crazy Unemployed Mom said...

Hey there - just discovered the Runway and have found some great items that are especially welcome now that I am unemployed. I lived in NYC for ten years and just discovered your blog! Good work.