The Queen of Knits, Sonia Rykiel, is saying good-bye to Madison Avenue. Saturday will be the last day the boutique is open. Until then, all merchandise is being cleared out at a 50% discount.
Rykiel fans lined up the first days of the sale to snag spring merchandise at a deep discount. The store is starting to look a bit bare but there is still a nice assortment of sweaters, which normally retail between $600 and $900. We also spotted a few dresses on sale for about $550 from $1100 and tees from $250 to $175.
Sonia Rykiel is best known for her knits, exposed seams and wild red hair. She started designing in 1964. Her collection was first picked up by Bloomingdale's more than 35-years ago. Fortunately, the department store will still continue to carry her collection along with the Boston Sonia Rykiel boutique.
Sullen sales associates say the designer is looking for a new retail location but we happen to think the brand needs a full resurrection first. Unfortunately, Sonia Rykiel isn't adored as much by the cool crowed of 2011 as it was by those who embraced her “braless” dress in 1964.
Sonia Rykiel Closing Sale
Last Day: Saturday, May 21
849 Madison Avenue @ 71st Street