Monday, August 29, 2011

Madison Avenue Lululemon

The Upper East Side's most popular workout clothing store, Lululemon Athletica, is opening a second uptown location on Madison and 85th Street. This space was formerly occupied by a very large Banana Republic. No date has been announced for the new store but we think it's safe to make a guesstimate of early-fall.

Designer athletic clothing has become as popular as high priced gyms in this neighborhood. Over the summer Gap opened their stretchy workout pants emporium, Athleta, on Third Avenue and 85th.

Both stores are strategically located near gyms. The new Lululemon is downstairs from a luxe David Barton and Athleta is around the block from Equinox.

Seems as if yoga pants are the new jeans. An American icon in the making? Well, maybe we should hope not.

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