Wednesday, October 5, 2011

Joe Fresh Comes to Madison Avenue

Joe Fresh, a Canadian fashion love child between H&M and Zara, will be opening their first New York boutique on Madison Avenue on Thursday. The store, located at 1055 Madison Avenue, at 80th Street, is supposedly just a pop-up store to prepare for the unveiling of several more stores throughout the tri-state area.


Most items at Joe Fresh are priced around $100 and many are below the $50 mark. We checked out the boutique while staff were putting on the finishing touches. We saw a table full of colorful sweaters, lots of tweed coats and work-appropriate outfits. We are told that those merino wool sweaters will retail for $49, while a metallic pleated miniskirts will sell for just $39.

Low-cost fast-fashion is a new concept for Madison Avenue, which is more known for items that cost the same as a mortgage payment. In this case, we welcome any impulse purchase that costs less than a Tom Ford lipstick.

5 comments:

Unknown said...

It's good to see a fresh face on Madison Avenue! I can't find Joe Fresh clothes online, though. I moved away from New York. Does he use WoogieWoo.com?

Anonymous said...

The clothes are absolute crap -- I live in Vancouver and see the clothes all the time at Supervalu, a cheapo big box supermarket, and that's the only place that sells them. Surely not up to Madison Avenue standards. Just saying' ....

Anonymous said...

to Anonymous - actually that's not the "only place that sells them". In Vancouver there is a beautiful flagship store on Grenville that does very well. Joe Fresh is great affordable fashion with a huge following. sounds like you've just had a bad experience!

Anonymous said...

oh, and its called SuperStore - not SuperValue. And I'm quite sure it isn't "cheapo".

Anonymous said...

to the two people who obviously work for Fresh. If you actually LIVED in Vancouver, you would know that (1) it's spelled Granville, not Grenville, and (2) that there is a Supervalu. Really, stop trolling blogs to do your merchandising for you or at least get educated first