Sunday, November 20, 2011

Brookstone Comes to 86th Street

It looks as if 86th Street is getting a Brookstone. The boy-toy destination is taking over the old Petco on 86th and Lexington. The store opening is part of the 46-year-old gadget emporium's new expansion and growth plan, which also includes several other new Manhattan locations.

Customers can expect to be wooed by hot products such as the OSIM uAstro Zero-Gravity Massage Chair ($3,495), the Tranquil Moments Advanced white-noise maker ($169) and the Parrot AR.Drone Quadricopter ($299), according to the New York Post.



Normally a Brooksone opening wouldn't signify much but we are seeing the entry as another step towards the mallification of 86th Street. (Not that that's a bad thing.) In the past two years, the popular east side cross street and surrounding areas have seen the opening of Sephora, H&M, L'Occitane, Lululemon, Athleta, Urban Oufitters and Brooks Brother's. This in addition to Barnes and Noble's, Victoria's Secret, Children's Place and Gap, which have been in the neighborhood for some time.

Even the food seems a bit food court-esq with Shake Shake and the anticipated opening of Panera. Now, all we need to do is come up with a catchy name for the area. Any suggestions?

2 comments:

Anonymous said...

Either Upper East Side 34th Street (not catchy) or Upper East Strip Mall (catchy?)

Lila Delilah said...

Maybe something along the lines of 86th and Mall?