It's only mid-April but news-worthy sample sales are already scheduled. Today, Racked reports that the Jimmy Choo sample sale is returning to the Metropolitan Pavilion after a three year hiatus. This sale may be newsworthy for the discounts but the long line is what really makes headlines.
Lines for the Jimmy Choo sample sale win for longest and most tedious in all of fashion. The line, not only spans the full Avenue of West 18th Street but also wraps up 7th Avenue and along West 19th Street.
Okay, lets talk prices. At the last Choo sale, which took place in 2009, a pair of heels were $250, two pair were $450 and three were $600. Sounds fantastic, right? Think again. We calculate that to be between 65% and 75% off retail. The Jimmy Choo boutique end-of-season discount is 65% off. Some department store markdowns are even more. You do the math: Three hour line-vs-10% savings...
Obviously, we believe it's better to spend the extra 10% and avoid this type of shopping experience, or agony! Alternatively, you can try to get yourself on the press/VIP list that gets you Thursday morning access.
Jimmy Choo Sample Sale
Thursday, April 12 and Friday, April 13
Thurs. 2pm to 6pm and Fri 9am to 6pm
Metropolitan Pavilion (123 W. 18th Street)