Pucci's flagship Madison Avenue location will be opening October 15, according to our Spy sources. The boutique, which is in YSL's old location, will be setting the tone for the brand's updated aesthetic.
For some time the Pucci brand has become a bit redundant and waned in popularity. For Fall 2012 the brand's designer, Peter Dundas, took a powerful turn to tone down the flashiness of the brand right in time for the Madison Avenue store opening.
Expect the collection in the new Pucci boutique to be more sultry than you would expect. The Fall 2012 collection fits in perfectly with neighbors Tom Ford and Celine. Of course,there will be lots of house prints too. We just hope the new flagship has some housewares too because sometimes a room needs a pocket of flashiness.
Photo credit: Vogue.com