Sunday, November 25, 2012

So-Called Cyber Monday

Chances are that you've been shopping or browsing online and offline all weekend. Nonetheless, marketers sill insist that the Cyber Monday continue after Thanksgiving.

Chuckle as you might, we are a stickler for tradition. To find the best places to surf on Monday we reached out to the mother of all online sale trackers, Shop It To Me. Site founder and CEO, Charlie Graham says, "When it comes to shopping online for clothing, shoes and accessories--the past two years, on Thanksgiving weekend and Cyber Monday the deals have been the best at online-only sites--such as Zappos, Net-a-Porter, Shopbop, Piperlime, followed by department store sites and specialty retailer sites."

We decided to take Charlie Graham's cyber sale knowledge and play it against our "real world" experience. Below are our ratings of of Charlie's favorite e-railers followed by our master conclusion.

Milly Dress from Piperlime


Zappos:
The online shoe and clothing retailer is hosting a fall sale where we found select merchandise is 5% to 25% off. Although the markdowns not much, shoppers love the site for its free standard shipping for both deliveries and returns. Through Cyber Monday, Zappos is offering free overnight shipping on all orders with at least one article of clothing.
Madspy rating: C-

Net-a-Proter:
As of Sunday night, the online luxury retailer dropped their markdown to 50% off on on a small selection of merchandise. A dazzling Hakaan dress is $920 from $1840, a RED Valentino jacket is $312 from %625 and sparkly Jimmy Choo ballet flats are $2212 from $425. Most of the best merchandise from this is still just 30% off but we know that NAP is always the first retailer to start their end-of-season sale.
Madspy rating: A-

Shopbop:
The designer e-tailer is hosting a spend some-get-some campaign where the more you spend the more you save. For example, if you spend $250 you save 20% but if you spend $1500 or more you save 35%. The downside is that most of this season's designer merchandise is not marked down at all. On the bright side, the site has a decent sale section where you can save even more with the stacked discount promotion. We spotted a Sonia Rykiel vinyl rain jacket for $275 from $550 and a Elise Overland leather bolero for $690 from $2300.
Madspy rating: B

Piperlime:
The site is offering shoppers a straight 20% off savings site wide. In the site's sale section we found a great Milly dress for $346 from $495 and a Cut 25 blazer for $347 from $495.
Madspy rating: B+

Master Conclusion:
Most luxury designer boutiques and department stores have started sales and presales that range from 30% to 50% off. We think that you should refrain from clicking this Cyber Monday if you're favorite online retailer is offering any less of a discount than your local store. We agree with Shop it to Me's CEO when he says, "At this time of year, use 40% off as your barometer of what's a good deal."

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