Sunday, December 23, 2012

Neiman Marcus x Target x CFDA Fizzles

What might have been the biggest trend of the last decade might be dying with a heavy flop. Designer and store collaborations my have had a history of exciting shoppers, elevating the visibility of a designer and adding foot traffic.  The much hyped collab between Neiman Macrus, Target and top CFDA designers seems to be dying a slow and painful death.

Today, the artfully curated collection is has been slash to 50% off less than a month after it's launch. What's even more surprising is the amount of merchandise that is still on the sales floor. As a matter of fact, during a trip to Target today we found only three items sold out: the DVF yoga mat, the Tory Burch thermos and the Rodarte wrapping paper. We even found numerous Alice & Olivia bikes and black and white roll away suitcases.

While one might say that it's timely to slash the prices on items such as Jason Wu Christmas tree ornaments and Band of Outsider cookie cutters we found that other seasonal items in Target to only be discounted 30% off. So is this collaboration flop an anomaly or a sign of the times?

Earlier this month H&M had a similar situation with their designer collaboration with Maison Martin Margiela. The press, the blogosphere and "fashion icons" - like Julianne Moore, Sarah Jessica Parker, Mena Suvari, Kanye West, Helena Christensen and Selma Blair fell all over themselves at the a snazzy launch party. Unfortunately, shoppers weren't as eager to buy a bra top onsie even if it was photographed on by Mena Suvari.

Yes, there typically needs to be three flops for a trend but we don't suggest hanging around for the next launch. In the meantime, you might want to snatch up some Tracy Reese dessert plates and Altuzarra tray because they are 50% off and quite nice.


Anonymous said...

Hey guys: anomaly is not spelled annomolie.

Lila Delilah said...

spell check went on an early vacation. Thank you!

PJ Gach said...

A friend of mine told me that on the NM site, the collab had sold out quickly.
I think the prob with the stuff at Target is that the pricing was too high for the average Target customer. Whilst a NM shopper might swoon at getting a new. in season Lela Rose dress for $99.99, the Target shopper is probably thinking of all the other things she can get for the same amount of money.
IMHO, the quality wasn't there for the stuff.
To me, what really hurts these collabs is that the price is higher than the usual products, but the quality of the goods doesn't match. When you bought a H&M Jimmy Choo shoe, you really bought a H&M shoe with the JC label slapped on. The fabrication, the lasts, etc., were all H&M, NOT JC.
Same with the Target/NM collab.
And besides....who in their right mind is going to pay around $400 for a bike when they can get a bike at the same store for $80? Not me. I'd buy the $80 one.
PJ Gach