Wednesday, March 13, 2013

Harrods Creates Dior Extravaganza

Enough with Barney's & Disney and Barney's & Lady Gaga. If the chic-as-black department store really wants to make a Madison Avenue impact they should take notes on Harrods collaboration with Dior. The London-based department store is getting ready to launch a month-long pop-up shop that appears to rival any venture attempted on this side of the pond.



To start, Harrods is transforming their windows to pay homage to the Dior brand. The window display will include traditional Royal Mail post boxes that feature a series of co-braded products. There will also be Royal Beefeaters (I had to look it up too) wearing costumes designed by Raf Simons, Dior's creative director.

Inside, the entire fourth floor has been transformed into a replica of 30 Avenue Montaigne - Dior's headquarters in Paris. An installation will feature famous dresses worn by the actual stars,  including Emma Watson, Marion Cotillard and the Oscar winning Jennifer Lawrence's Cinderella gown. In addition, there will be a Dior cafe, which will serve Monsieur Dior's favorite foods. Who would have guessed that a lobster club sandwich and Dior cupcakes would be the menu highlights?

Products available through the collaboration range from accessories to the j'Adore fragrance. Our favorite pieces are the Lady Dior bag with tartan handles (£2600), a Diorissimo bag with a tartan interior (£3300) and a Mise en Dior choker with pearl beads & tartan caps (£1350).


If you're traveling to London you will not want to miss the Harrods Dior takeover, which run from March 16 to April 14. Lets hope that Barney's is taking notes and will give us an experience we can cherish as opposed to Minnie Mouse ears.

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