The store is scheduled to open at midnight, Thursday with a ribbon cutting ceremony with Lady Gaga and the launch of the Isabel Marant collaboration. That's what we call a Times Square entrance. The company is expecting thousands of people to attend the extravaGaga. Unfortunately, she won't be performing but will be shopping with her fans. (Wouldn't you love to know Gaga's favorite H&M items?)
Upon entering the store, shoppers will quickly notice and appreciate this store's use of technology. In place of signage mannequins are fit with LED screens offering additional product information, iPads near the fitting rooms to do online and multi-store product searches and a social media runway where your pics can be beamed to your personal accounts and to street-side monitors. The mega-store also carries all of the company's products, except for home. As a matter of fact, this is the first store that we've seen that has an entire beauty section.
Heading to H&M in Times Square may be out of the way but it's absolutely an entertaining Times Square destination. As a matter of fact, your tween might have more fun here than the nearby wax museum. It might end up being a less expensive way to entertain her too.
H&M Times Square
Open daily till 1am
4 Times Square