Highlighting trends and style is fun but it's always nice to add a bit of substance to your fashion with the understanding of a brand's history and heritage. The Madison Avenue Business Improvement District is elevating the shopping experience through an interactive online app that allows shoppers to view educational shorts from some of their favorite brands.
Although the online app launched today the Madison Avenue Fashion Heritage Week officially runs from October 20 to 26. During this time, a variety of boutiques will redesign their store windows to highlight their rich heritage and history. Participating boutiques include: Akris, Bally, Brunello Cucinelli, Calvin Klein Collection, Carolina Herrera, Dolce & Gabbana, Emilio Pucci, Ermenegildo Zegna, Etro, Hermès, J. Mendel, John Lobb, Longchamp, Max Mara, Missoni and Mulberry.
We must admit, that the best part of the initiative is the rich commentary delivered by Dr. Valerie Steele, director and chief curator of The Museum at FIT. Her depth of knowledge and insight leave you salving for more. We just wish more brands allowed the resident expert to narrate more of the heritage videos. Her insight is a lot more enriching than the ordinary luxury brand short.
You can experience the official Madison Avenue Heritage Week walking tour here. The best part is watching it live from in front of the boutiques but we won't tell if you experience the app right there from your bed.