Tuesday, March 3, 2015

Couture Collective Begins Designer Fashion Rentals

We've all become familiar with the idea of fractional plane ownership and condo timeshares. Not so long ago Rent the Runway began offering the ability to borrow a variety of speciality event clothing from a wide range of brands. Now, the borrow option of clothing is becoming a lot more designer and fashionable.

Couture Collective (or Co.Co. for short) is the brainchild of Sallie Giordano.  The company allows members to buy fractional ownerships of high-end designer clothing. This season, the collection includes about 100 pieces from top designers such as Chanel, Valentino, Christian Dior, Stella McCartney and Elle Saab.

Further distinguishing itself from Rent the Runway, is the fact that there isn't a single gown or formal evening dress in the selection. Couture Collection is offers customers a variety of on-trend clothing that can be worn on a variety of occasions. One such item is a cropped Chanel jacket, which could be perfect for lunch at Freds or a board meeting. Other such items for spring is a iconic Dolce floral print dress, a Miu Miu print silk top and a Proenza top. A Roberto Cavalli peasant top is perfect with white jeans at the beach or more structured pants in the city.

Members of Couture Collective pay $250 for a full year of participation. Once you choose your favorite items from the collection you pay just 20% of the retail price which affords you five reservations with the item and unlimited last-minute-wears. Upon returning the item, renters pay for dry cleaning, which is about $45 for most items. There is no charge for pickup and drop off.

When the season is over, renters are given the option to purchase the item for an additional 30%. If you only want to wear an item once, you pay just 10% off retail.

For the next two days, prospective members can scope out and try on Couture Collective's entire spring collection at their bi-annual trunk show. The clothing will be at the Drawing Room, on the Upper East Side though Thursday.

Our only problem, as always with fashion, is that we would never want to give it up!

Couture Collective Trunk Show
Wednesday, March 4 through Thursday, March 5
10am to 6pm
@ The Drawing Room
40 East 75th Street
(917) 882-6216 or dressedny@gmail.com

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