Sunday, April 17, 2016

Marimekko Launches at Target

It was this time last year that Lilly Pulitzer swept its way through Target. Shoppers were enraged by the lack of inventory and at how quickly the collection sold out. This year, Target teamed up with the Finnish design house Marimekko but this launch didn't break the Internet as it did last year.

As of Sunday night, most of the collection is still available. The most popular items appear to be the beach towels ($24) and print salad plates ($20). Some of our personal favorite items are the flip-flops ($16), the girl's kaftan ($20), a woman's coverup ($30), the outdoor sun umbrellas ($119) and the stand up paddle board ($499).

Despite the fact that Marimekko didn't spark the excitement of Lily Pulitzer, all the bright prints and accessories are fun to shop. You should also take note that items that sell out during the most popular launches tend to trickle back in the return bins. We are going to keep a watchful eye on those towels and maybe even get one of those paddle boards if they get marked down.

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