Sunday, December 20, 2009

Rodarte for Target

For weeks we have been anticipating the launch of Rodarte for Target. It's the perfect designer mash-up. Rodarte's clothing is thousands of dollars even on sale. So to get your hands on great design for a very novel price is well, novel. In this case, Target left out an important component of a successful collaboration--quality. There needs to be some semblance of quality to the garment no matter how inexpensive the price tag.

Yes, the Rodarte line looks great. We've been eyeing that black sequined ribcage dress since early pictures hit the Internet. When we actually felt the dress our hearts sank. The front is great looking but the back feels like a Disney fairy princess costume. The same goes for many of the Target garments. As a matter of fact, we looked through the entire line and couldn't find a natural fabric besides for a few tee-shirts.

The pretty camisoles are a horrid polyester. Silk can be sourced for so cheap. Come on! The crepe floral wrap dress feels like a flame retardant pajama. The faux fur vest might be better used to scrub pans.

We understand the pressure to raise profit margins in tough economic times but Kate and Laura Mulleavy must have questioned the quality being used to execute their creative vision. For us, we rather admire $5,000 dresses and never own one than to overlook quality for a name on a label.

Luckily brand appeal is prevailing. A fitting room attendant told us the line is doing very well. If you must buy something from the Rodarte collection go for the floral wind breaker or the mesh lace cardigan. In both cases the material and design are suitable.

Going forward we hope that Target execs will look back to the quality lines they did with Rogan, Thakoon and Templerly London. All are great examples of Target designer collaborations. Unfortunately, it looks like a CFO had the most significant input in this Rodarte collection.


WendyB said...

I think these are the most honest comments about the quality that I've read.

I have a Temperley/Target sweater that gives me the chills when I touch it. It's cotton but there's something disturbing about it.

Anonymous said...

Looks like garbage. Sad that rodarte put this together. A bridge line would have been a more accessible way to allow more people to experience the brand.

SoCalFashionista said...

I ordered the lace cardigan in black and in nude from the Target website. I'll see how they feel when they arrive. I'm not expecting much, since everything else looked very low quality even in the pictures.

Anonymous said...

I saw it in the store on Saturday and no one was even looking at it because it looks like forever 21 quality junk.

Anonymous said...

Thank you for your review! I couldn't agree more! xx Mitsy

Michelle said...

Was at my local Target today and checked out Rodarte. You are right on the money. Pretty designs but with awful fabrics. I passed and went to shoes. At least the Chucks are cute!!