Sunday, April 26, 2015

Lilly Pulitzer Trickles Back Into Stores

It was just last week that Lilly-Pulcalypse ensued in Target stores. The backlash from the lack of inventory even reached the Washington Post where  Robin Givhan angrily wrote, "The classic Lilly Pulitzer dress comes in shrill shades of yellow and pink that are vaguely infantilizing."

If you're not sipping from the sour grapes of the Washington Post, we can help. We've already explored alternative avenues to secure your pop-of-Pulitzer for Summer right here. Then today we scoured two New Jersey Target stores and found a limited amount of merchandise.

Anyone stalking for the designer's sunny-colored merchandise should begin their hunt at the customer services area. That's where returns are made and the merchandise collects until employees can bring it back to the sales floor.

At one suburban Target, we found a pile of returned clothing sitting on the counter. Among the "bounty" was a green and white kid's jumpsuit, a wristlet pouch and a shift dress. On the sales floor there were home items like dessert plates, votive candles and strung lights. More pictures are right here.

At the second stop there were several of items of clothing in the changing room, a tote bag at customer services and stoneware stool, candle lanterns and nail files could be found near the registers.  There were also other random items scattered throughout the store.

Merchandise hasn't really been re-released online. As of now, the only available items are the hammock stand and the umbrella stand. We wouldn't get your hopes up too high if you expect to find popular items of clothing back on the site. Seems like it would be a bigger headache to replenish stock when inventory may remain quite limited. Nonetheless, we'll keep stalking.


Anonymous said...

I happened to be in the Westbury Target Saturday afternoon. The 6 towels they put out did not last 2 minutes. The returns are brought to the rack next to fitting rooms and were attacked immediately. Mostly kids stuff with one or two XL or larger items. It was amuzing how these two typical Long Island woman were pawing and grabbing all girls dresses and saying, " its not like its the same quality of the real thing " as if that's what they normally buy. They were at the store the day of the release as well claiming the manager let people buy multiples of each size and it was just not fair" I saw them on line with EVERY girls dress that was on the rack. Seriously, is there gold spun in to the clothes???

Lila Delilah said...

Nothing drives demand as much as lack of supply.